MOTIVATION
OUR PRODUCT WAS SELLING WELL
- MARKET LIKED OUR TECHNOLOGY
- MARKET NOT YET CONFIDENT OF OUR MATURITY
CUSTOMERS WANTED MORE
- MORE OF OUR PRODUCTS
- HIGH RELIABILITY
- KEPT AUDITINGSENIOR MGMT -> QUALITY SELLS
S/W DESIGNERS -> SHARE HOLDERS
- WHAT CAN WE DO TO CONTRIBUTE TO BOTTOM LINE