Ottawa Software Process Improvement Network (SPIN)


Report on meeting of September 23, 1999
Topic: Information Mapping
Presenter: Robin Kennedy,
Senior Vice President & General Manager,
Information Mapping Division, Communicare


Marvin's Summary:

Being involved in writing processes & procedures and suffering user comments as "your documents are too long, too complicated", I enjoyed tonight's introduction to Information Mapping. To me, Information Mapping is a technique with guidelines to help organize information in a way that enables readers to quickly grasp our main points. Robin lead us through a couple of examples illustrating the power of organizing data for maximum comprehension and fact finding. Even without attending the full course, I feel I gained some insight into more effective document creation.

Who would be interested in this topic:

Anyone interested in improving the clarity, quality and effectiveness of their processes and procedures in either written document format or on-line. These methods can also be used in day-to-day business communication. With the high volume of information/emails/etc. arriving at our desks and workstations, this method helps ensure our important messages are presented in a reader friendly manner.

Information Mapping definition:

Information mapping is a method of written communication that presents information in a clear, easy-to-read and easy-to-access way. It is a reader-based method that creates documents that are intended to be used, e.g. by quickly scanned for relevant information, not read from beginning to end.

Benefits of Information Mapping:

Robin presented research results that indicated many positive aspects of Information Mapping both from a writer's and a reader's point of view. Readers increase their use of documentation (by 38%), are able to perform the task (process/procedures) better (by 50%), and increase their productivity (by 50%). Documents are reduced by 57%, and at the same time have 66% increased clarity. Writers increase their productivity by 50%.

Information Mapping process:

Analysis - determine audience needs and type of document to be produced using Information Types as a guideline to what you are trying to get across to the reader. Gather information.
Organize - using the Information Mapping principles, create the document structure.
Presentation - determine the format, related to the Information type.


Information Mapping Principles:

Chunking:group information into small, manageable units (5-9 for paper, 4-6 for on-line). Makes information easier to remember.
Relevance:
place like things together and exclude unrelated items from each chunk of information.
Labeling: after organizing related information into manageable units, provide a label for each unit. Facilitates scanning.
Integrated Graphics: use graphics as an integral part of the presentation (not as an after thought). Graphics must support your communication point.
Accessible Detail:
communicate at a level of detail that makes the information readily accessible and makes the document, verbal presentation usable for multiple audiences.
Hierarchy of Chunking and Labeling:
organize small, relevant units of information into a hierarchy and provide the larger group(s) they have created with a label(s).

For further information:

Communicare,
35 Ripley Avenue Suite 102,
Toronto ON M6S 3P2
(416) 769-0846
(888) 463-6627
Ottawa Office contact (613) 825-3211
http://www.communicare.com

Information Mapping is taught in a 2 or 3 day course

Report submitted by:

Marvin Doran,
Communications Committee,
Ottawa SPIN, Quality Specialist,
Nortel Networks
email: doran@nortelnetworks.com